What do you GET UP for?3:55 AM
Attended the press release of Golden ABC last night at Museum Cafe and honestly, I really didn't...
WHAT DO YOU GET UP FOR?
When we were asked that question at the Golden ABC's press release, I suddenly stopped and thought to myself, "what do I get up for everyday?" I realized that I get up for a lot of things; for Athan who means the whole world to me, for my loved ones, for my schooling, for what I love to do, my dreams, and to help people in need even in small ways.
I guess you're wondering why "GET UP" well, GABC got the Tagalog tag line of "Anong Get Up mo?"(meaning: what are you wearing?) But with that, Mr. Bernie Liu, CEO & President of Golden ABC also want people to know that its not just about what we wear, but it's also the call to action to do something valuable for others and the country.
We were also shown a video showing the different people involved in GABC's advocacy and I was surprise to see that fellow blogger, Sarah was actually in it! One cool momma!!:)
Fashion now has taken a different toll and I admire the people who not only meet the wants of people through clothes, shoes, accessories, etc. But works on their social responsibility as well.
So how does GABC's platform work? Its easy as pie!
For every minimum single receipt purchase of Php 1,000 in any stores (Penshoppe, Oxygen, ForMe, Memo & Regatta) of GABC, the customers are given the chance to donate Php 25 to any advocacy of their choice. You will also be given a shoelace token and a donation card with a unique number code and an augmented reality pattern.
When you finally have your shoelace, you can log onto GETUP.PH and you can donate your Php 25 to your chosen advocacy....
ARTS & CULTURE
Easy, right? You get to shop and help out!:) Did I mention the shops are also on sale?;) I actually already tried this out and donated to EDUCATION. But do take not that the GET UP advocacy will officially start on September 1. So, if you can hold on to your wallets until that date, then that will be very much appreciated. Its for a good cause!:)
To know more about GABC and GET UP visit the following: