Good news in colors!
KEDS® ANNOUNCES MULTI-YEAR PARTNERSHIP WITH TAYLOR SWIFT
First-ever Footwear Partnership for Six-time Grammy Winner
*In the form of RED*
Keds®, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift. Keds® has aligned with Swift, one of the most talented performers on the planet, because she embodies the Keds® spirit, style and sensibility.
“I’m so excited to be partnering with Keds,” said Swift. “I’ve been a fan of Keds® for years because they have two of my favorite elements of great style – they’re classic and effortless.” As part of the partnership, limited edition red Champions - the most iconic Keds® sneaker style will be launched in December, commemorating the release of Swift’s latest album, Red.
“Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something,” said Keds® Brand President Rick Blackshaw. “Keds® resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”
Swift will be featured in Keds® multimedia campaign, which aims to encourage young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest.
“The Keds® team has amazing plans for the brand in 2013,” said Gregg Ribatt, President & CEO, Performance & Lifestyle Group which includes
Keds. “We’re thrilled that Taylor is a part of this exciting time.”
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Keds is available in the following store/retail outlets:
Keds Concept Store at Robinsons Magnolia
HideOut at Greenbelt 5
Complex Lifestyle Store at Eastwood Mall, Alabang Town Center, Festival Mall and Ayala Center Cebu
All Shoe Salon outlets
Major Department Stores
For more information,
Like on Facebook:
Keds Philippines (http://www.facebook.com/kedsphilippines)
Follow on Twitter:
@KedsPH (www.twitter.com/KedsPH)
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*In the form of BLUE*
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*In the form of ORANGE*
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2 comments♥
winners of the #GCASHAMEX giveaway are lucky!!!:)
ReplyDeletecheck out my blog?
-thinkerbellethoughts.blogspot.com
woah. i love that shoes, aside from the fact that tswift is now endorsing it
ReplyDeleteThank you so much for reading my blog and for leaving lovely comments. Will also try my best to drop by your blogs!:) xo