Love at first taste!

Can flavor tell us more about ourselves than we think? Moreover, can people be mat...

Can flavor tell us more about ourselves than we think? Moreover, can people be matched based on their flavor profiles? As experts in flavor, Knorr has discovered how our favorite flavors might mean so much more than previously thought, particularly when it comes to finding love.



The research behind this new campaign spoke to 12,000 people in 12 different countries, on the ground breaking role flavors play in our lives. With 83% of responders claiming to be more attracted to people who enjoy the same food flavors as them, this fuelled the idea that your personality flavor can truly help in making a meaningful connection and determine the depth and quality of our various relations – whether with family members, friends and peers, or even romantic partners.  80% see flavor as an important part of their everyday life. In fact, 69% of find the idea of trying out new flavors sexy and exciting, and surprisingly, 73% of them would even most willingly give up social media first forever before sacrificing flavor.

Overall, the research reveals how our flavor preferences are just as important when it comes to choosing a partner, as eight out of ten people said they are more attracted to people who share their flavor preferences. A third even said they found someone ordering a dish they disliked a turn off, though one in five is wise to this and admits to choosing a meal they didn’t like to impress a date.


Putting these insights and research to the ultimate test, a social experiment campaign with a twist was created to showcase how flavor can be catalysts to life’s meaningful connections. In a short film entitled Love at First Taste, sets of two complete strangers were paired up in a blind date on the basis on their love for the same flavors. The result? An entertaining film that underpins how each culinary experience and flavor creates distinct memories and feelings with people, discovered using the Flavor Profiler.


“Having studied the behavioural patterns behind food consumption for over 30 years, this research by Knorr validates something I have long suspected; that food and flavors are a window to our character and our flavor preferences offer a vital insight into our personality,” shared Greg Tucker, Flavor Expert and Psychologist. “So it is no wonder that when pairing up, we seek soul-mates who are also eat-mates, who like the same food and flavors that we do.”

Ready to find out what your flavor profile is? Watch Knorr’s latest film Love at First Taste and be inspired on how strangers became match made in foodie heaven by watching this...


 Discover which one of the twelve flavor profiles you are! Take the Knorr Flavor Profiler at myflavor.Knorr.com and share your flavor personality with your Love at First Taste stories online using the official hashtag #LoveAtFirstTaste.


Artsy Ava

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