‘Locally’ juiced up the Asean summit, and here are 5 reasons why!
World
leaders received a rock-star welcome during the Asean Summit in Manila, that’s
for sure. But in a crowd of dashing men and women in their elegant formal wear
that meant serious business, there was another star that shone bright—a quirky,
cool, and “sexy” star at that.
Beyond the ceremonious meetings and business conferences, Locally Blended Juice Drinks,
indigenous Filipino fruit juices that came in chilled cans and sexy bottles of
refreshing awesomeness, lightened up and freshened up the recently concluded
31st Association of Southeast Asian Nations (Asean) Summit in Manila. Yup, we’d
choose “Juice In” over Justin any time of the day.
Yes, Locally was in the right place
at the right time as the go-to refreshment at one of the biggest regional
gatherings of heads of state and international journalists, getting oohs and
ahhs from foreign delegates because of its uniquely indigenous flavors. Here
are five reasons why Asean participants were “star struck” with this proudly,
“Locally” Filipino drink:
1. Unique and creative packaging. Made from uniquely indigenous and good ol’
native fruits, Locally is far from being your average juice drink, and Asean summit
participants couldn’t have missed it—not with its bright-colored and creatively
designed packaging and witty, informative labels that say everything you need
to know about this quirky thirst-quencher. As eye candy, Locally pops out on grocery
shelves and coolers and it stood out in cavernous venues such as the PICC and
World Trade Center.
2. Fun and unique flavors. Locally is not your usual neighborhood refreshment. Made from locally
grown indigenous fruits, it gave Asean participants a taste of homegrown
flavors like Tamarind My Bell
(tamarind), Pomelong & Lasting Love
(pomelo), Save the Best for Siniguelast
(siniguelas), Calamansi’z the Day
(calamansi), Guyabano-body But You
(guyabano), Mangosteenie Minie Mo
(mangosteen), and You’ve Dalandan It
Again (dalandan).
3. Organically grown fruits. The Asean Summit gave Filipinos a chance to
showcase their ingenuity, and Locally stepped up to the plate. All fruits that
go into the making of Locally Blended Juice Drinks are organically grown in
Philippine soil. They are freshly sourced from different parts of the country,
namely: tamarind from Batangas, Pangasinan, and Bulacan; calamansi from
Isabela, Tarlac, and Nueva Ecija; dalandan from Laguna and Mindoro; guyabano from
Cebu and Misamis Occidental; pomelo from Davao; and siniguelas from the Negros
provinces.
4. Ecofriendly cans and bottles: Love
for country, love for nature. Apart
from being all-natural, Locally Blended Juice Drinks are also environment friendly
by using eco-friendly glass bottles and recyclable cans. The aesthetic bottles
can even be repurposed as home ornaments, thrift bottle, pen holder, or
decorative lamp. Just chug-a-lug, remove the label, clean the bottle, and start
decorating!
5. All-natural. Locally Blended Juice Drinks are made from natural
fruit puree, not from concentrate. Asean delegates were specially hooked on
Locally Merci Buco, the first eco-certified and purely organic coconut water in
the Philippines. They couldn’t have enough of it as they savored its healthy goodness
with every sip.
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