For over 80 years, Aveeno has been a trusted leader in oat science, helping soothe, relieve, and strengthen sensitive skin. Backed by decades of research and dermatologist recommendation, Aveeno’s Skin Relief and Dermexa ranges have become go-to solutions for people managing concerns related to sensitive skin.

When sensitive skin flares up, many people rely on short-term solutions that only address immediate discomfort. Aveeno goes beyond temporary relief by helping strengthen the skin barrier and support stronger, more resilient skin over time. Rooted in its #YourSkinStronger advocacy, the brand is committed to empowering people with sensitive skin to live more confidently and fully, without being defined or limited by recurring flare-ups. With Aveeno, stronger skin means being ready for what's next.

As an extension of this commitment, Aveeno is launching the Aveeno Care Club, an online community dedicated to sensitive skin care. The platform provides members with exclusive educational resources, expert skincare advice, and access to a supportive community where they can connect with others who share similar experiences. Members of the community will also have sneak peeks on brand announcements, opportunities to win exclusive giveaways, and invitations to member-only events.