Leading Southeast Asian womenswear brand, Love, Bonito, is redefining womenswear for the Asian woman with a new brand identity and a revamped assortment strategy. The change signifies the brand’s commitment towards its long-term vision of becoming the ultimate go-to destination for Asian women. Fronting the campaign is a powerhouse line-up of Asian and Asian-American women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.