by - April 20, 2012


The White Hat – Italian Frozen Yogurt, officially welcomes Ms. Andi Manzano and Ms. Jessica Mendoza as its official brand ambassadors.  To kick off the event, TWH is launching the TWH CUP CHALLENGE with this question – “How many yogurt cups can you carry?”. 

Here’s Andi & Jessica speaking about it  (Please click on link in YouTube) - http://www.youtube.com/watch?v=CQbrKf5PpGQ&list=LLFnVOiMJafDi1oNbFLIoP_Q

Everyone is invited to participate and challenge Andi & Jessica by visiting any TWH store, make a video of themselves carrying as many cups as they can within 30 seconds and then emailing the video directly to Andi & Jessica thru – andiandjessicaTWHchallenge@gmail.com

The winner/s will be announced on June 30, 2012 and will get an eat-all-you-can yogurt party including five of his friends with Andi & Jessica.

How’s that for SUMMER FUN??

The White Hat is the country’s leading frozen yogurt chain store with more than 25 outlets nationwide.  Ms. Andi Manzano & Ms. Jessica Mendoza are celebrity DJs at Magic 89.9.

Metro Manila:
·         Alabang Town Center
·         Fully Booked Bonifacio High Street
·         Gateway Mall
·         Glorietta 3
·         Landmark TriNoma
·         One Archers Place (DLSU Taft Manila)
·         Robinson’s Galleria
·         Robinson’s Place Manila Midtown
·         Rustan’s Supermarket (Poweplant Mall, Rockwell)
·         Shangri-La Plaza Mall
·         SM Fairview
·         SM Mall of Asia
·         SM Marikina
·         SM Megamall
·         SM North Edsa
·         TriNoma Mall
·         Abreeza Mall – Davao
·         Gaisano Mall – Davao
·         Marquee Mall – Angeles City, Pampanga
·         SM Baguio
·         SM Calamba
·         SM Cebu
·         SM Dasmarinas
·         SM Pampanga
·         SM Sta Rosa
·         Star Green Promenade – Dagupan City, Pangasinan



Beyonce with Super Sunglasses

SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses and Super Sunglasses will soon be on Philippine shores.
They are made in multiple color graduations, which have generated a big trend starting in 2007. Super is the first brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process.
Super Sunglasses are made with the highest possible standards, handcrafted in Italy by the best manufacturers and with the best materials. For this reason, Super also decided to adopt Zeiss lenses, which guarantee an extremely high level of protection to the eyes in all conditions.

Justin Bieber

Since their introduction, artists, celebrities, athletes, and trendsetters have been wearing Super Sunglasses: Kanye West, Daft Punk, Who Made Who, Justice, Pedro Winter (and his “Ed Crew”), Simian Mobile Disco, CSS, St. Vincent, The Kills, Elio Fiorucci, Sienna MIller, Jessica Alba and Valentino Rossi are just a few who have been seen sporting a Super.
Officially launched in Spring 2007, Super is currently distributed in over 350 shops worldwide. You can find them in some of the most influential trend-leaders stores such as Colette in Paris, Barney's New York, 10 Corso Como in Milan, Bodega in Boston, Fred Segal in Los Angeles, Steven Alan, Paris Texas in Denmark, Caliroots in Sweden, and many others.
In its first year, Super was already featured in prestigious international magazines like Vogue (USA), i-D (UK), WAD (France), NY Times (USA), People Style Watch (USA) as well as hundreds of online blogs including High Snobiety, Hype Beast, Josh Spear, and SlamXHype.

Kanye West and Gwen Stefani

SUPER has also enjoyed important collaboration projects. Special limited edition sunglasses starting with Caliroots by Super produced 50 units and were sold-out in three days. Barneys NY by Super produced only 100 pieces, and the Alife by Super have been featured as the product of the day at the Bread & Butter Barcelona tradeshow in Summer 2008. 
The Story Behind the Shades

Daniel Beckerman is the founder of Super by Retrosuperfuture. He is also the publisher, with his brother Simon, of PIG Magazine, the most prestigious independent music and fashion magazine in Italy, which is paired with PIG Radio, an influential indie music web-radio.
The idea came out from Daniel when he realized that there was no eyewear brand that was representing a certain type of fashion culture:
“What about all the other street couture brands? Nobody was playing fun in eyewear like the great expressions you can see in the clothing business. All shades were black, tortoise, grey and maybe some white or red, that’s it… where are the shades for me and my friends?”

David Beckham

At this point Daniel asked Simon and Sean Beolchini to follow him in all of the creative aspects that Super had to face. The flea markets have been a great inspiration, and the fact that Sean, before Super, had always worn a different pair of shades for the different moods of the day. The problem was quality and eye protection, an important aspect of eyewear that many people do not underestimate.
The business strategy, if there was one, was to give people something that was the best quality product at the most reasonable price.
Luckily the home of the team was Italy, the best country in which to produce sunglasses. Super teamed up with one of the most well-known German lens company Zeiss' sunlenses division: after a first look, Zeiss enthusiastically joined the project.


The prototypes were produced on winter 2006 and the team, who were wearing them at all the events they attended, realized the immediate responses they were having from people. Together with Milan’s showroom Pink and sales master Chicco d’Errico, Super did an astonishing sales campaign. All the top stores carrying the sunglasses were continuously making reorders.
Super Sunglasses had become such a hit that big names in the industry quickly updated their collections and introduced similar “colorized” sunglasses with multiple colors, confirming and giving credit to Super for anticipating this worldwide phenomenon.

Christina Aguilera and Katy Perry

For the second season, Super introduced spin-offs from the original model. They introduced newer shapes such as the “Flat Tops” and the “Ciccio,” and the first colored/mirrored Zeiss sun lens made with a special technique called Flash Electric. Super also introduced various other production techniques like particular prints and special engraving for the first time on these types of sunglasses.

Nicki Minaj and Ciara wearing Super Sunglasses

Watch out for Super Sunglasses in the Philippines!

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New fragrance from Prestige Brands Philippines!

For HIM:
100 ml- Php 4, 600
50 ml- Php 3, 600

For HER:
80 ml- Php 5, 050
50 ml- Php 4, 050

Available in All leading Department Stores 
212 Men Body Spray (Php1,650) and and 212 
Body Spray (Php1,800) is available in 250ml 
Carolina Herrera is exclusively distributed by 
Prestige Brands Philippines, Inc.  

Coming your way this May or June 2012 ;)


Hang Ten Spring-Summer 2012
The Great Outdoors

Hang Ten was established as a casual clothing label that imbibed the relaxed style sense of the California culture. Initially a swimwear label for thrill-seeking surfers, Hang Ten’s popularity among the young and hip market tipped over to trendier collections beyond just board shorts and bikinis. Hang Ten rose to fame in the 90’s and early 2000’s, having as much as 50 stores nationwide. 

This season, Hang Ten re-launches with its newest collection, which takes us back to the brand’s trendy, adventurous, and forward California heritage roots. Inspired by the carefree escapades in the great outdoors, Hang Ten spring-summer 2012 takes us on a stylish adventure with the brand’s staple and up-to-date fashion that brings outdoor style front and center.

In keeping with the brand’s philosophy of giving customers the best value for money and the highest quality of their merchandise, their newest collection went through rigorous product development. Expect newer fabrics in 100% combed cotton and newer cuts and silhouettes that have been sewn to stylish creations.

May it be on a trekking trail or a camping weekend, Hang Ten’s newest collection has everything to equip stylish scouts with all the spring-summer ’12 essentials. 

Welcome to the great outdoors!

Heritage Collection

Bringing back the brand’s true soul of the surfing culture, Hang Ten’s heritage line takes hip and stylish swimwear back to the limelight. Board shorts for men and women is what Hang Ten has been originally known for. The style and function of the board short has for years been mastered and perfected by the brand, and this season, Hang Ten re-introduces swimwear to the Philippine repertoire. With various cuts, colors, and designs, Hang Ten style will make its return on the beach, ready to take on the biggest waves!

Camp Hang Ten 

Inspired by the laidback and casual culture of summer camping, Hang Ten presents its newest line with soft tailoring, khakis, plaid and earthy colors. Evoking a sense of the adventurous outdoors, this line will bring the wild wilderness to mind. The fabric selection is strategic to keeping comfort while maintaining style. Hangten presents its newest venture to bring trend back in the forefront with flannel shirts, plaid button-downs and slim-cut trousers.

Cotton Project
The woodcutters’ style makes an appearance in Hang Ten’s spring-summer 2012 collection. Finer tailoring, slimmer silhouettes and more modern cuts imbibe the more industrial aesthetic. Parkas and hooded jackets push Hang Ten’s style forward with bolder, rugged yet contemporary designs. 

Hangten is available in all major malls nationwide.
Like on FACEBOOK: 
HANG TEN PHILIPPINES  (http://www.facebook.com/hangtenph)



x A.F.A.

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