by - August 18, 2013

Ipanema as a brand has reached far with consumers not only in Brazil but globally. Up to this very day, it is still considered by stylistas as a reflection of individuality; they have the cutest flip-flops that will surely fit your personality and lifestyle.

Last year, the footwear label invited the stylish elite and the fashion-savvy flock of style onlookers with a majestic celebration dubbed as an Urban Jungle. This year, Ipanema digs deep and asks the ever-important question, "What fills your soul?"

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The brand is known for its distinct jovial, fun spirit that is embodied in its brave array of footwear designs--the leading footwear brand ups the ante of its style sensibility by swooping into the soul of its demographic of women of passion.

Ipanema ventures into a greater dialogue this time around with its consumers leading to a search of one's soul by finding one's Ambition, Hope, Passion, and Happiness.

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The new designs feature a narrative amplifying the new style direction of Ipanema speaking to its consumer base not just a fashion staple and accessory but a mirror to her personality.

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In a grand visual treat subdivided in the four elements of: Fire, Water, Earth and Air, the stylish lot joined a revelry of sorts, which marks the culmination of the IPANEMA Soul Search Raffle promo. Monthly winners for the months of June, July, and August are treated to a special IPANEMA VIP packs in line with the concept of spoiling her sole.  But the grand winner will be treated to a trip to Brazil!:) 

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IPANEMA Soul Search Raffle Promo. Buy a pair of IPANEMA flipflops and get a chance to win a soul-searching trip for two to Brazil. Do a chopper tour, witness a Plataforma Samba Show, attend a Zumba class and much more! You have until August 15 to join the promo. For more information, visit the IPANEMA Philippines official Facebook fan page ( Ipanema is available at the following stores: Bambu, Planet Sports, Shoe Salon, The Landmark, The Athlete’s Foot, and Cinderella. 


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  1. it was really great catching up with you ava!!! :) have a great week ahead! :)

  2. Nice din their flipflops no? :) Miss you Avaaa!!!


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