Ipanema as a brand has reached far with consumers not only in Brazil but globally. Up to this very day, it is still considered by stylistas as a reflection of individuality; they have the cutest flip-flops that will surely fit your personality and lifestyle.

Last year, the footwear label invited the stylish elite and the fashion-savvy flock of style onlookers with a majestic celebration dubbed as an Urban Jungle. This year, Ipanema digs deep and asks the ever-important question, "What fills your soul?"

The brand is known for its distinct jovial, fun spirit that is embodied in its brave array of footwear designs--the leading footwear brand ups the ante of its style sensibility by swooping into the soul of its demographic of women of passion.

Ipanema ventures into a greater dialogue this time around with its consumers leading to a search of one's soul by finding one's Ambition, Hope, Passion, and Happiness.





The new designs feature a narrative amplifying the new style direction of Ipanema speaking to its consumer base not just a fashion staple and accessory but a mirror to her personality.