First & Forever!

by - September 26, 2014

When Forever 21 first opened here in Manila, I remember Megamall's 2nd level was filled with so much people that you don't know where you'll walk. It was one of the biggest fashion event that happened to Manila in 2010 and I admit that I really lined up with everyone else to be able to see what's inside the store and buy even just one item. I didn't mind! True enough, the excitement of everyone was  real and lining up was worth it. I went out with the smallest bag compared to other people with huge ones, but I was a happy girl toting around my tiny bag filled with the prettiest necklaces. You can read that HERE. :)

Now, four years has passed and I together with my blogger friends have actually been supporting the brand for that long. It's truly a pleasure seeing the brand grow and become a household name- with 9 stores spread across Luzon, Visayas, and Mindanao and another one fast on its way within 2014.

But like they say, change is inevitable and change, as with all things in the fashion world, was always in the offing. Now Forever 21's SM Megamall flagship store receives a sophisticated and streamlined makeover, reflecting the brand's new international look.

The reopening was hosted by none other than the sophisticated lady herself, Martine Cajucom.  There was a game for the bloggers and three pairs were chosen to style their respective partner with the Fall 2014 collection of Forever 21. The winner for this challenge was Rhea Bue and Yuki Tansengco. Congrats, girls!!^_^

We also got a glimpse of the beautiful clothes that they had with a short fashion show. 

The little girls are soooo kyot!! I wanna take them home!! haha! frustrations of a mother with two boys!>_< I love my boys!

Before going around the store, I just had to take an obligatory twin OOTD with my beb Ana! For the record, this was not planned! We were actually surprised that we came in the exact coloured outfit! But cute!^_^

top: urban apparel | pants: suiteblanco | sandals: topshop

Gone are the ornate Lucite chandeliers and pattered walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic state underscoring the veritable fashion playground for which Forever 21 has become known. A glimpse into its newly-renovated Megamall store provides a clear overview of the brand's offerings, with neon signs demarcating each collection. 

Customers can also look forward to a more varied selection of items covering a multitude of trends, from boho chic to normcore to understated elegance. With fresh takes on partnerships with Keith Ha ring, Jean Michel Basquiat, NBA, and Mattel, Forever 21 shoppers can literally wear their hearts, hobbies, and interests on their sleeve. 

I actually did a little shopping already at the reopening and there were so many nice stuff!:) I found cute accessories that I never saw before and I finally got the bag I wanted on sale! Yey!:) You better go and check them out this weekend! Based on experience, sizes of shoes are running out fast!>_<

I had such a great time yesterday! Thank you, ARC PR and Forever 21 for inviting me!:) Cheers to your successful reopening! We love you! Sincerely, your blogger friends/F21 fans!


Shop Forever!
Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.


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  1. Hi Ava! I saw you and your beautiful hair yesterday at the launch but I was too shy to say hi. Parang hindi blogger e noh?! I love your outfit! :)

  2. Lovely photos! I i love ur matching outfit with Ana! Nice to see all of you too! :)

  3. It's hard to believe it's been almost 4 years! Sometimes whenever I pass by F21 in Megamall, I still feel like it's new somehow. Haha. I know, strange!

  4. Can't wait to visit F21 tomorrow! I am so excited!


  5. I like this new look of the store - it's more clean and less cluttered. I was expecting your outfit to be from Forever 21, hahahaha... but still, love your look here.

  6. One of my favorite clothing brands! Before Forever21 came to the Philippines, I would buy online pa talaga. Good thing they have several stores na in the country. :)

  7. Yeey!! Thanks Ava!! And it was so nice to see you again! I super looove your haiiir!! It really suits you perfectly! :D

  8. I love your shoes! And I think my daughter would love Ana's shoes! I don't really go to Forever 21 that often, except when I have to go with my girls... and pay for their purchases! hahaha!:)

  9. I don't really go to Forever 21 that often... usually its when my girls ask me to go with them and pay for their purchases! hahaha! But I still find a few items there from time to time.

  10. Lovely outfit and your hair rocks! Thanks for recommending me to Azta Urban style sessions, I love my hair too.

  11. Sooo sad I missed this!! Huhu. The new collection looks promising!


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