Last October 16, in line with Breast Cancer Awareness Month, SM Woman and Sabina, Thai trusted lingerie brand, launched the well-received Sewing Cup, Sewing Heart campaign in the country. 

During the event, Sabina distributed 250 Sewing Cup Kits for all the participants. A kit basically includes synthetic sheets, a finished bag, a plastic LLDPE beads bag and a cone of thread and needle.

The main objective of the Sewing Cup, Sewing Heart campaign that started in Thailand 8 years ago is very simple. Donating money to the cancer patient is easy; donating willingness is another story. Sabina wants to be a vehicle wherein customers may participate in doing something out of their good hearts for the breast cancer survivors. The sewn cups will be donated to the breast cancer survivors who don't know how to go back to their normal life after a mastectomy.

During the event, each guest was given a Sewing Cup, Sewing Heart kit and they happily sewed away and so much kits were made that day!

This was already the third bag being filled. The others were already full! ^_^

Inspired by how a sewn cup can transform the life of a breast cancer patient, just recently, Sabina launched its first Asian-made bra line that is specifically designed for the breast cancer survivors. Survivors, who have undergone a surgery, will mostly benefit from the Fill Up Bra collection. Specifically, those who undergone a partial mastectomy who lose the body balance. A sewn cup can easily resolve this issue.

The sewn cups can be used on Sabina's Fill Up Bras specifically for 34B, 34C, 36B, and 36C bras.

In the event, the Sewn cups will be donated to the ICanServe Foundation for the use of breast cancer survivors. The Foundation assists breast cancer supports groups in different parts of the country such as Baguio City, Olongapo City, Quezon City, Pasig City and Muntinlupa City.

Sabina Sewing Kits will be given away to participants for free together with a Php 100 voucher. Participants can use the voucher in purchasing regular Sabina items from Sabina counters on both SM Makati and SM Bacoor branches till November 30. Notably, Sabina will open more branches in select SM stores in the metro and nearby provinces in the coming months.