Ladies first!

by - December 13, 2015

Keds has been my favorite sneaker brand since 2008 and I remember how excited I was when I bought my very first pair then. They have always put out great designs and comfy footwear. :) Now, Keds has stepped up even more by amping their campaign - 'LADIES FIRST' inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength. :)

Gwen, Me, Ana and Kim :)

With my fellow independent ladies!:) 

"Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all." Chris Lindner (President of KEDS)

Ladies First showcases progressive messages that celebrate a new notion of what it means to be a lady in 2015. Ideas of constant evolution, setting your own path, and not being defined by a specific style were key themes.

At the event, we got to share on the wall why it's good to be a lady!:)

I believe that it's good to be a lady because we love to empower and inspire each other. :) A lot of women are in the history books for this and even as ladies of the new generation, we still continue to evolve and grow. 

 The Keds 'LADIES SUPPORTING LADIES PROGRAM' features its Fall/Holiday Collection.

"It's not a running shoe, it's a run the world shoe"


Keds has paired up chosen ladies with experts and local influencers in their dream career path for a one-day mentorship. This program aims to give ladies the opportunity to learn hands-on from leading ladies - ladies who are constantly changing and moving while blazing their own trails.

The four leading ladies are not just good at what they do but also goal oriented, multifaceted and style driven. Like Sassa Jimenez, Camille Co, Stephanie Zubiri and Joyce Pring. 

Local artists, like Alysse Asilo, Mary Imbong and Anina Rubio were also present at the Ladies First campaign to showcase their amazing skills!:)

So ladies, what are you waiting for? Wake up today and take charge of your style and career!

With my cute pair from the Fall/Holiday collection of Keds :)

Keds stores are located in Robinsons Magnolia, UP Town Center, Glorietta 3, and Ayala Center Cebu, Complex Lifestyle Stores in Eastwood Mall, ATC, Fairview Terraces, Shangri-La Mall, Glorietta 5, Shoe Salon and in major department stores.


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  1. Keds is really a brand I love having because its very durable. I have seen new designs during our Christmas gift shopping. If I get some extra money left, I'm definitely buying myself a new pair.

    ♡ Louise |


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