Say hello to #ClubPenshoppe
How do you define the
youth?
This is a question that international
fashion brand, Penshoppe, wishes to answer with the introduction of its global
group of brand ambassadors, aptly called Club
Penshoppe. Composed of dynamic young members from Penshoppe’s various
global markets, Club Penshoppe aims
to celebrate the youth’s power to inspire others, wherever in the world they
may be.
“#ClubPenshoppePH
is made up of individuals who have overcome challenges to make a name for his
or her own self,” shares Jeff Bascon, Brand Director of Penshoppe. “They are shaped by their diverse
backgrounds, personal experiences, and inspiring stories, and it shows in their
unique styles.”
“They’re
also noticeably multiracial because the Filipino youth is no longer bound to
the long-standing typecasts—that we should be of a certain shade and have a
certain set of characteristics. Our youth is global and that’s something we all
should be proud of,” adds Bascon.
#ClubPenshoppePH is
composed of PBB heartthrob Tanner Mata and international model Tyler Mata, Spanish
model Emilio Francisco Perez, young actresses Loisa Andalio and Sofia Andres,
Brazilian model and former Teen PBB housemate Maria Fabiana, and Hashtag member
and actor Ronnie Alonte.
Founded in 1986, Penshoppe
is a homegrown fashion brand that has become a much-loved destination for
casual clothes in other parts of the world. Its clothes, with its bright colors
and dynamic designs, are known for reflecting the bold and adventurous
lifestyle of Filipino youth through the years.
“Each
member of #ClubPenshoppePH is more than just a pretty face. They all have a
story that everyone can relate to, will inspire everyone to go for their dreams
and see the good in others. We can’t wait for everyone to get to know them
better,” Bascon says.
Club Penshoppe is a global
initiative to find new faces that will inspire Penshoppe’s local markets to see
their youth in a different light. It kicks off in the Philippines with
#ClubPenshoppePH.
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