Cleene Ethyl Alcohol launches Towards a Cleener Philippines campaign, partners with Plastic Bank
The initiative is unveiled during the virtual launch of Cleene Ethyl Alcohol’s campaign entitled “Towards a Cleener Philippines,” a movement encouraging the public to be more mindful of the environment by adopting an eco-friendly lifestyle. This is in collaboration with Plastic Bank, which is known for building recycling ecosystems in coastal areas through its community of plastic collectors.
Cleene Ethyl Alcohol is supporting Plastic Bank’s Impact Program which intends to help prevent 1.25 million plastic bottles from entering the ocean. Cleene Ethyl Alcohol will also help improve the lives of more than 600 plastic waste collectors in vulnerable coastal communities in Makati, Pasig and Mandaluyong.
Event host Joyce Pring-Trivino with Philusa Corporation President and General Manager Neogin Evangelista and Plastic Bank Philippines Country Manager Rene Guarin.
“It’s always been our commitment to finding sustainable ways to help our environment. And we hope that through this effort, we can contribute to minimizing ocean plastic waste and be of help to our hardworking Plastic Bank collectors,” shared Philusa Corporation President and General Manager Neogin Evangelista.
Promoting collaboration between consumers and brands, Plastic Bank’s Impact Program enables Cleene Ethyl Alcohol to achieve its annual sustainability goals and empower its consumers to make an impact on the environment.
Cleene Ethyl Alcohol’s support for the Impact Program will also contribute to the collectors’ income, enabling them to afford basic family necessities such as food, clean water, and cellular service, among others.
Additionally, the company is distributing health kits in several cities nationwide to help improve the health of the collectors.
To date, the Impact Program has stopped over 2,401,315,100 from entering the ocean, impacting over 588 communities.
“We look forward to creating more impact on our oceans and coastal communities in the years to come together with Plastic Bank. We encourage everyone to create sustainability programs in our own simple ways and join our movement towards a Cleener Philippines,” - Evangelista
To learn more about this initiative and how you can take part in this movement, visit philusa.com and plasticbank.com.
Event host Joyce Pring-Trivino with Philusa Corporation Marketing Manager Maya Leander, Cleene Ethyl Alcohol Brand Manager Janna dela Cruz, Plastic Bank Philippines Country Manager Rene Guarin, and Plastic Bank Customer Relations Manager Ted Guayco during the Q&A portion.
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