Celebrating 13 Years with Iconic Love, Bonito Styles

by - August 30, 2023

 Love, Bonito celebrates its 13th anniversary by spotlighting 13 iconic styles that have shaped the brand to its current stature. In true birthday fashion, the brand anchors its Best of the Best collection with a vivid magenta colour to represent the fearless and passionate women within its community. This month, customers can meet and greet the Best of the Best collection and enjoy a month-long celebration of #LBCommunity perks.

Best of the Best Collection

From fan-favourite tops and bottoms, to one-piece statements, the collection features bold colours like magenta and butternut for customers to showcase their creative flair, and interpret their own distinct personalities. Moreover, these styles have been donned by women, whose stories are intrinsic to the brand’s history. These ladies include our first clothing supplier, Xiao Yi, who took a chance on Love, Bonito (even before we rebranded in 2010), our first catalogue model Jasmine, and more who share their heartfelt journeys alongside the growth of Love, Bonito. You can find out more about their stories from 31 July onwards. 


“It’s surreal looking back at our archives, and celebrating the pieces that are so well-loved by our community! Just like an intricately woven fabric, our bestsellers are the perfect intersection between art and science. Leveraging on detailed insights from over 10 years of data, 100 design attributes, and valuable feedback from our community, we’ve truly co-created these icons for the everyday Asian woman,” shares Tingzhi Liu, VP of Design & Development.

The leg lengthening Pvara Regular Flare Pants is synonymous to Love, Bonito’s brand name. Waist-cinching and starring its distinct flare cut, this crowd favourite is launching in magenta and can be styled with neutral-coloured top and shoes. The Kaleni Padded Plunge Maxi Dress is the best personification of Ariana Grande’s hit song “God is a woman”. With its plunge neckline, padded bust and bloat-friendly flare silhouette, underdressing is not an option. For an elevated look, the Mailea Boat Neck Crop Top and Mailea Side Pleat Column Skirt are wardrobe hackers with endless multi-occasion looks! More details of the 13 styles can be found in the Appendix. 

Happy Birthday to You! 

Celebrate our birthday with our 13 iconic styles and a photoshoot! Book any package at ATOMM Studios Alabangfrom 16 August to 3 September and try-on the Best of the Best Collection for free:

● Visit the ATOMM Studios website to purchase a package and book a schedule. Choose from different packages ranging from 7 minutes to 1 hour, 1 backdrop to unlimited backdrop changes, and up to 8 companions. 
● Go to ATOMM Studios Alabang on your scheduled date and time.
● Make your shoot extra special by trying-on any piece from Love, Bonito’s Best of the Best Collection during the shoot. Choose from a total of 13 iconic styles available in varying colours and sizes XS to XL.
● Once you’re done with the shoot, enjoy one (1) free LB Anniversary photo print as a gift from us!


#LBCommunity+ members can also enjoy the following perks:

● Use your LBCommunity+ points to redeem a 10% off discount on ATOMM Studios packages.
● Book your slot on August 16 and receive a limited edition Love, Bonito cap.
● Follow @lovebonitoph and @atomm.studios on Instagram and stay tuned for our giveaway where you can win outfits from the Best of the Best Collection and an ATOMMONE package.
● Gold members exclusive: Five (5) free ATOMM15 slots will be raffled off to #LBCommunity Gold members, so watch out for the email newsletter!
● Happening from 11 August onwards, LBCommunity+ members can also redeem exclusive anniversary gifts, while stocks last.
○ Letter Writing Kit – FREE with a minimum spend of $120 online. Available from 11 August onwards.
○ Limited Edition Carrier Tote – Redeemable from LBCommunity+ Rewards Shop at 500 points, online only. Available from 21 August onwards.


Love, Bonito’s Best of the Best Collection is priced from USD$25 - USDS$55 and launches from 31 July, Mon, online.For more information, please visit https://www.lovebonito.com/intl.


Artsy Ava

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