Beauty enthusiasts and industry insiders alike are still buzzing with excitement following the culmination of Beautycon 2024: Journey Into Beauty, held from March 20-23, 2024, at the SMX Manila Halls 1 and 2. This event was powered by the top beauty retailers of the Philippines: Watsons, SM Beauty, and LOOK At Me. This four-day extravaganza exceeded all expectations, solidifying its status as the premier beauty event of the year.