BEAUTYCON 2026: World Of Beauty is here. Now on its third year, it continues to be the trendsetting, must-attend event for beauty lovers, experts, and enthusiasts brought to you by Watsons, SM Beauty, and LOOK At Me.
Manila, Philippines, December 6, 2025: Get Ready With Me Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first-ever grand pop-up store in the South, inviting media, KOLs, and Goal Getters to celebrate the brand's roots and kick off the holiday season!
Watsons, SM Beauty, and LOOK At Me join forces to bring together over 160 brands in Beautycon 2025: Destination Beauty.
The holiday season is in full swing and with it comes the joy of gift-giving! We all know that finding the perfect presents for everyone on your list can sometimes feel a bit overwhelming, especially with busy schedules and long to-do lists. That’s where SM Beauty’ So MUCH Gifting pop-up steps in to transform your holiday shopping into a delightful adventure! Launched on November 14, 2024 at SM Beauty Makati, the So Much Gifting pop-up offers an incredible selection of carefully curated gift sets and beauty essentials, making it easy to find the ideal gift for every special person in your life—whether it’s mom, dad, siblings, friends, or your beloved grandparents.The special pop-up also offers free engraving services for a minimum purchase of P500 for SMAC members during select dates to make gift giving more special. Exclusive to SM Makati, customers can also enjoy a free handheld SM Beauty mirror for a minimum purchase of P1,500, also exclusive to SMAC members.
The skincare community had a reason to celebrate last night as Aveeno unveiled its latest innovation, the Calm + Restore Facial Care line. The launch event, held at Khozy Lounge and followed by a vibrant social gathering at Papillon, was a testament to Aveeno’s ongoing commitment to sensitive skin care. Adding a special touch was the debut of Sofia Andres as the brand’s new ambassador, marking a significant milestone for both the product line and the brand.
It’s time that your sensitive skin receives only the best from oat science. Aveeno, celebrated for its trusted body care products, now brings its oat-powered expertise to facial care. Introducing the Aveeno Calm + Restore collection- This new facial care line seeks to nourish and address sensitive skin issues with Aveeno’s commitment to scientific research with powerful ingredients found in nature.
Beauty enthusiasts and industry insiders alike are still buzzing with excitement following the culmination of Beautycon 2024: Journey Into Beauty, held from March 20-23, 2024, at the SMX Manila Halls 1 and 2. This event was powered by the top beauty retailers of the Philippines: Watsons, SM Beauty, and LOOK At Me. This four-day extravaganza exceeded all expectations, solidifying its status as the premier beauty event of the year.
The afternoon of March 7 was filled with olfactory delight, as the SM Mall of Asia Atrium transformed into a fraghead’s dream scenario with flower installations and fragrance booths showcasing every imaginable scent. SM Beauty’s valued guests, including chosen key opinion leaders in beauty, were able to interact with and enjoy the premium fragrance lineup.
The month of June brings all sorts of celebrations—from massive Pride Marches to highlighting meaningful and empowering stories of expression and individuality. SM Beauty, the country’s leading beauty retailer, understands that Pride is colorful and unique to every person, and is shining a light on the importance of support, love and equality.
On June 10, 2023, SM Beauty launched its Create Beauty With Pride campaign at the SM Mega Fashion Hall, giving guests and attendees a special opportunity to celebrate their individuality and to express how they feel and want to be seen. SM Beauty chooses to celebrate the diversity in beauty. And with its extensive range of cosmetics and hair products, the retailer is ready to cater to diverse needs and preferences, whether exploring or established.
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A full head of hair is commonly associated with feminine allure or masculine appeal. No matter how it’s cut or styled, thick, smooth, and shiny tresses enhance a pretty face or lend a kind of charm to plain and homey ones. In fact, nothing gives the average man or woman a better confidence boost than a lush, well-styled mane.
Thus, it can be quite distressing for anyone to note signs of early hair loss, such as regular shedding of hair in the shower or waking up to find significant amounts of hair strands on one’s pillow.
Beauty brand Jullien Skin has formally launched its much-awaited rejuvenating set that assures Filipino consumers of healthy and radiant skin without breaking the bank.
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