SM Accessories: the authority in fashion accessories

by - June 11, 2011

Like I mentioned in my previous entry, I was invited by SM last Wednesday to their SM accessories Media launch and I was pretty excited to see their new line of accessories for Ladies, Men and even Children, because as you all know, SM Department store is now one of the best places to buy nice and affordable fashion items. ;)



The event was held at One Esplanade, Pasay. The blog friends and I got there around 6:30 PM and we were greeted by a lot of fashionable people, food, nice window display, and a cute runway by SM. :)




While waiting for the show to start, I got to bond with these wonderful ladies again...

*Photo from Ana/ Krissy, Me, Aie, Vern, Tin, Pax
Krissy and Ana
Me and Aie 
The fashion show started around 8PM, but before that, we were welcomed by the creative head behind SM Accessories; Mr. John Kenner Chua. :)


For an accessory event, he gave a really good speech. He mentioned that "to date, SM Accessories is the only retail channel carrying the widest and most complete line of accessories. Hence, you'll never have to look elsewhere for all your fashion accessories because we have them all." Reminds me of their store motto: "Here at SM, We've got it all for you!" :)

He also gave us 5 key words that inspire them when they develop their products...

“First, SM ACCESSORIES is all about NOW: 
Our Ladies Accessories reflect the latest trends in fashion hot off the runway, and fresh from the pages of the latest international magazines. Keeping up-to-date to what’s chic and vogue are for us a must. 

We have all the right men’s accessories that defy stereotypes yet fit perfectly with different lifestyles – from the corporate movers and shakers to the more creative, adventurous types who get a kick out of putting a little more style into their wardrobes.”

SM ACCESSORIES is all about FUN: 
Kids will definitely find something nice and stylish to fill their imaginations – from the fashion wonderland of Children’s Accessories to the world of make-believe and playful adventure in the Character Shop.”

For lovers of luxury brands, SM Accessories is a one stop shop for more than 100 labels of luxury eye wear, watches and jewelry that live up to discriminating tastes of the well-established.”

“And finally but most importantly, at the heart of SM ACCESSORIES is our esteemed shopper and valued partner: YOU! Because ultimately, it is the customer’s style and satisfaction that drive us to excel and bring you only the best.”

I love how much SM is stepping up in terms of style. Whether you wanna splurge or you're on a budget, They really do make it a point that they have something for everyone. No wonder people always flock SM stores. ;)


Blank Canvas look to give more attention to the accessories


Can you say EXCESSORIZE?


I adore the scarf skirt!:)


The show started out with these gorgeous models and fab accessories, when suddenly, Iron Man and a robot appeared. I found it weird at first, because I've never encountered such a random thing on a runway before...
They even got TIM YAP!:)


I finally got the point of it all when the kids came out and SM introduced their Children's accessories and Character shop. :) Having fun in style!


At the end of the show, celebrities like Sam Pinto, Megan Young, Sam Concepcion, Geneva Cruz, Kris Lawrence, Mariel Rodriguez, Baron Geisler and more graced the runway...



The event was fun and I give kudos to SM for their amazing transformation!

What I wore...


[top: from mom's closet | shorts and necklace: taiwan | shoes: charles david]

After the show, the girls and I went out to have a little chat  and picture taking while waiting for our ride...

*photo from Ana

I think this has got to be the prettiest press kit I've ever received. Love it!:)

BTW, I couldn't help myself, I got so excited with SM's new accessories that yesterday, I went to Megamall and got these...


I've been wanting to buy a beige belt for the longest time, so I'm glad I found one at SM. Also got myself two statement necklaces and a cute watch for Athan. :) We're still going to search for some accessories this coming sunday and I'm excited!

If you want to spruce up your basic outfit, make sure you visit SM Accessories! I know some of you already want to go later!=P

Thank you again to SM!

x A.F.A.

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  1. I love the concept of the fashion show! It's unique and it delivers the message!

    I love the watch you got for Athan! I might grab one for myself! Hihi!

  2. we were seated on the other side, hehe :D love your haul! can't wait to shop! I'm glad SM is stepping up! :)

  3. I bought that black & silver fringe necklace last Last Thursday and I love it!! :)

  4. hi ava! i still can't get over your cute son at the BU! he's so guapo haha! super looks like mama Ava:))

    charles here!

  5. Orange crush :)I love that pop of orange in your outfit. SM is the best!

  6. Impressive! can't wait for these things to hit stores <3

  7. I love your necklace!!! Looks fun. SM is really stepping up in the game :)

  8. good thing even their accessories line also leveled up!

  9. i want your feather necklace from taiwan!! so cute :)

  10. Too bad we don't have SM here =/

  11. I want to attend that event, but unlucky I'm not invited. Gaaah. Love the accessories!!:)

  12. nice outfit Ava :) && nice accessories you got

  13. I went to SM yesterday to check on their accessories and I was shocked! A lot of nice (and cheap!!) pieces. I was dying to buy that black necklace as well but decided to just buy the other one. :) Hope you could pass by my blog! :)


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