Levi's 501, Sperry Top-Sider Katama & Keds

by - April 17, 2013

Introducing the levi’s® 501® in color
The Levi’s® brand celebrates 140 years of a cultural icon 

same as always like never before

The Birth of an American Icon

When Levi Strauss partnered with tailor Jacob Davis in 1873 on a patent for riveted pockets on work pants for Western pioneers, they couldn’t have dreamed of its impact on modern culture.  The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20, 1873.  And 140 years later, it is more popular and even more relevant to global culture and style than ever before. 

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Deemed Time Magazine’s “Fashion Item of the 20th Century” – the original Levi’s® 501® button fly jean is an American icon that has been woven and stitched deeply into our world’s cultural heritage. From presidents to movie stars, musicians to fashion icons, and entrepreneurs to athletes, the cultural significance of Levi’s® 501® jeans has been defined by the people who wear them.  No other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans.  A symbol of individuality and universality – the 501® jean is the ultimate expression of personal style – worn by the pioneers who shape our world, generation after generation. 


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For 2013, the Levi’s® brand shall give focus on and tribute to its classic 501® for. The message is simple – the 501® unifies everyone, while allowing for our individual style interpretations.  Interpretation celebrates the many different ways we can wear the 501®, the most iconic and perhaps most perfect article of clothing ever designed. By utilizing the 501® jeans, this campaign will allow people to either remain conventional or put a twist to the classic, depending on their own interpretations. No matter how one styles and interprets, the fact remains that the 501® is a genuine fashion staple.

The Evolution of the Levi’s® 501® Jean

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Designed with uncompromised authenticity and tailored to perfection, the 501® jean has subtly evolved through the years – improving with age to provide every generation with the jean they need. 

This season, the 501® jean is updated which gives a more contemporary fit featuring:
  • a slightly bigger open up waist
  • slimmer leg silhouette and bottom opening
  • finer fabric
  • reinforced stitching
  • adjusted placement for larger pockets
  • modernized belt loops, inseams and cuffs

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Moreover, the 501® jean will be available in non-denim fabric and new bold colors including mineral red, chalk blue, and true chino. A lighter weight shrink-to-fit fabric offers an incredible, buttery-soft hand feel without sacrificing the fit and strength which are still true to 501® standards. The non-denim fabric is also woven with much finer and denser yarns giving it its delicate texture. By dyeing the yarn using bright and daring new shades, the 501® jean has, for the first time, truly entered the non-denim arena.

The evolution of today’s 501® jean has been driven by a commitment to craftsmanship and quality.  There isn’t a stitch on the jean that hasn’t been reconstructed and improved to enhance this timeless product, while staying true to its essential core.  We’ve done it all in the spirit of the original, with the same care, the same craftsmanship, and the same attention to every detail.

To know more, find Levi’s® online at www.levi.com.ph on Facebook (http://www.facebook.com/Levis) and on Twitter (@LevisPhil).

Sperry Top-Sider Katama Espadrilles

Look cool this summer with Sperry Top-Sider’s Katama espadrilles, which come in trend-friendly seasonal hues with a mix of colorful prints and patterns.  The Sperry Top-Sider Katama is made with breathable canvas uppers, has padded heel for added comfort, and adjustable rawhide laces with gold and silver eyelets.  Wear the stylish Sperry Top-Sider’s Katama espadrilles for a leisurely stroll at the boardwalk in sleek capris or while brunching at the veranda in a maxi skirt.

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The Sperry Top-Sider Katama is available in Sperry Top-Sider stores located in Bonifacio High Street (B2), Trinoma Mall (Level 2), Glorietta 3 (Ground Floor), Harbor Point in Subic, SM North EDSA The Block (Level 3), Robinsons Place Manila, Centrio Mall Cagayan de Oro, and SM Cebu Northwing (Ground Floor). Also available at Complex Lifestyle Stores in Eastwood Mall, Alabang Town Center and Festival Mall; Shoe Salon outlets, Hide Out in Greenbelt 5 and select Department Stores.

For more information, like us on Facebook www.facebook.com/SperryTopSiderPH) and follow us on Twitter (@SperryTop-siderPH).


Fresh off the heels of a multi-year partnership announcement, Keds® is thrilled to introduce its first footwear collaboration with seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift, available this summer.

“The sneakers are really fun and easy to wear, and the designs reflect some of my favorite things,” said Swift. 
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The collection re-imagines the classic Keds® Champion sneaker in 12 fresh new ways. Patterns are created from mini guitars, polka dots alternate with paw prints, large bunches of flowers float on a background of stripes, and sunglasses create a bold graphic statement. Additional styles include a nautical inspired anchor and stars, a super feminine heart pattern, and versatile polka dots over stripes.  

The color palette is bright and bold in hues of red, yellow, navy, aqua and pink. Finishing touches feature solid trim in coordinating colors, and a special charm in one of two styles: a silver heart featuring Swift’s favorite number, 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle. 
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“Taylor’s style is effortless and always perfectly pulled together. This collection really reflects her fresh approach to fashion,” said Rick Blackshaw, president, Keds®. “It is our goal to continuously delight and surprise girls with new sneakers that help them express their personal style. We hope everyone has a lot of fun wearing Taylor’s collection.”

The Keds x Taylor Swift Collection features fun patterns, which are some of Taylor’s favorite things such as mini guitars, polka dots alternate with paw prints, and large bunches of flowers float on a background of stripes, etc. in a bold color palette.  Each pair comes with special charms featuring Taylor Swift logos.

The Keds® collection inspired by Taylor Swift is available at the Keds® store in Robinson’s Magnolia, Complex Lifestyle Store in Eastwood Mall, Complex Lifestyle Store in Alabang Town Center, Complex Lifestyle Store in Ayala Center Cebu, Shoe Salon, and in select department stores. 

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Aside from all the new stuff you see above, Skechers, Keds, Sperry Top-Sider, Saucony, Pony, Merrell and No Fear will be having Markdown Madness @ Tektite happening from April 15 to 199am to 8pm at the Philippine Stock Exchange Exchange (PSE) Auditorium, Tektite Tower in Ortigas Center, Pasig City. Enjoy up to a whopping 70% discount !:)


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