SM Ladies Fashion S/S'13 Preview

by - April 17, 2013

Philippine Fashion Week is just around the corner and we all know how people who have an affinity for fashion look forward to this almost every May and October. :) That being said, the popular brand- SM Ladies' Fashion is gearing up once again for their PFW grand show on May 22, 2013 at the SMX Convention Center. :)

But to tease you a little bit on what they'll be featuring on their show day, I'm going to share with you a few of the beautiful styles I saw last Monday at the unveiling event of SM Ladies' Fashion 2013 Styling Guide.

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We were hosted again by the lovely, Issa Litton, who looked absolutely elegant in her SM Ladies' Fashion apparel. :) Also, I spent the day with some of the most gorgeous girls in the blogsphere that day. ;)

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Sarah, Pax, Ana, Me, Arnie, Momma Earth(photo from her), and Angela

We were introduced to 5 various style tribes-- Corporate, Ladies Who Lunch, Weekender, Party and Resort to match the the different tastes and style personality of their clientele.

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striking colors and print on print
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Stunning prints and bold hues!
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Resort wear from Coco Cabana

Expect to see a smorgasbord of geometric patterns, jewel tones, summer brights, and new florals--an array of multi-faceted prints in abstract, oriental, and canvas-like variations. Fans can also expect a full range of retail offerings catering to different style tribes.

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Vice President of SM Ladies' Fashion, Ms. Charlene Yu-Banzal tells us, "This year's show celebrates womanhood and the different facets of the stylish woman. Our vision is to give our customs a wider berth of choices so they can better explore their style persona."

I am guessing that just by seeing a glimpse of the collection above, you are already excited to dash to the nearest SM Department Store, because when I saw them, I can't help but gush and want everything for myself!:) The colours and prints are calling out to me, "Ava, buy me, buy me now or you'll regret it!" Hehehe. :)) Kidding aside though, I would definitely go shopping on my birthday. I am in need of pantsuits, sprint-print blazers, bold nautical stripes, quirky prints and maybe a few cover-ups in sheer floral for the summer. :)

A few of the brands you can expect affordable ready-to-wear that meld international fashion trends to satisfy your chic self-expression are; Coco Cabana, Studio S, Folio, SM Classics, Philosophy, NY Square and more!:)

 Visit SM Ladies' Wear Department at select SM Stores nationwide or you can LIKE them on Facebook to get updates: :)


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All photos/materials ⓒ 2020 Ava Te-Zabat unless otherwise specified. Please do not use them without acknowledgement or permission. Thank you.

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