Hot Summer Styles from SM Kids’ Fashion

by - March 16, 2014

It's the middle of March already and that only means that most of the kiddos are out of school and ready for some summer fun!:) Of course along with that, we mommies also need to prepare the perfect essentials for any summer adventure. Fortunately, we don't have to look hard or very far for those, because for this season, SM Kids' Fashion delivers on cool styles to combat the heat and give a broad range of options for young ones to choose from. :)

I had the privilege of seeing firsthand the hot summer styles from SM Kids' Fashion at their Press and Media launch that was held at the Shine Bakery & Café last week. 

The place was really beaming with summer vibes and it was so cute that it had a garden theme. I was also happy to see quite a few of my mommy-blog friends. I just had to have an obligatory photo with the cutest baby girl ever! Hi Mommy Shari and über gorgeous Selene!^_^

Style season is in full swing and SM Kids' Fashion is jumping right into the fashion parade with a new brand line-up. Made popular by their cute on-trend approach to affordable apparel, they bring in three new brands for growing little ones. 

But before I reveal those brands, let me share with you, guys the cute little fashion show of SM Kids' Fashion. :)

Seeing those adorable clothes, makes me want to dress up my own babies as well! And somewhat, I envy mothers who have baby girls! Just look at that cute sweater, dresses, jumpsuit, skirt and shorts!>_<

This is undeniable summer-ready! I love how they have really cool board shorts for the kids. The boys should have a lot of these during beach trips and even just for "porma" hehe!

I guess you are already wondering what are the three brands that SM Kids' Fashion added into the mix, right?:) Well, they're none other than, Nautica, Elle Kids, and Maui & Sons; All offer a wide range great for expanding any young stylist's wardrobe.

 photo ScreenShot2014-03-16at11730AM_zps34ad78f2.png

Nautica invites kids to sail off into adventure with regatta-themed separates, dresses, and swimwear. Youngsters can feel free to romp and play in lively striped tees and loose trousers and shorts, as well as multi-colored hoodies and printed onesies. Reminiscent of a whimsical and playful life on the coast, the brand invites kids to celebrate the pull of sun, sand, and the cool breeze.

 photo ELLE_zps89d1995a.jpg

Elle takes on a distinct Parisian mood, one that walks on the lighter side of life. Casual with cheeky humor as in pretty polka-dot prints on jackets, jumpsuits, dresses, and skirts, the brand always finds a way to seamlessly combine style-savvy with an unexpected surprise. Trompe l’oeil tees, sports jackets, and cargo shorts also showcase a similar elegant, relaxed feel.

 photo 1_zps690b692a.jpg

Finally, Maui & Sons builds on colorful, laidback surf culture, inviting kids to explore and experience the lure of the great outdoors. Tanks, board shorts, and colorful swimwear stand out in neon hues and tropical florals fit for a rocking pool party to a stroll on the beach boardwalk.

No matter the season or the occasion, style is always on the agenda with brand new selections at SM Kids’ Fashion. It’s time for a fresh fashion update with Nautica, Elle, and Maui & Sons only at SM Aura Premier, while the other SM Kids' Fashion Summer collection is currently available at all SM Stores nationwide.


You May Also Like


  1. So cute!! I love their new collection!!! hihihihi :) ng cucute ng kids ever! <3 :)

  2. Love the photo of the two boys wearing glasses. Winner ang smiles, pati porma! :)


Thank you so much for reading my blog and for leaving lovely comments. Will also try my best to drop by your blogs!:) xo

All photos/materials ⓒ 2020 Ava Te-Zabat unless otherwise specified. Please do not use them without acknowledgement or permission. Thank you.

Designed byStudio Vawter