PhFW Holiday 2014: SM Woman

by - June 01, 2014

Philippine Fashion Week is one of the events that I get excited for every May and October. It's that time when designers and brands get to show their latest collection. One of the shows that I got to watch was SM Woman. 

Formerly called SM Ladies, SM Woman is the newest label of SM Department store and truly when I saw their latest designs, it did not disappoint one bit. It even exceeded my expectations and my pocket too, because prices of the items are below Php 1000. :)

Expect a lot of floral, watercolor, graphic, checks and digital themed prints from their Holiday 2014 collection. I can't help but swoon at every piece of clothing that came out of that runway. 

They also have a beautiful line up of resorts wear that is so perfect for the beach. Despite summer being over, I would still like to wear those. ;)

SM Woman's collection magnifies the modern day woman--She is career driven, but still enjoys a fun night out with her friends or a vacation at the beach and she is dynamic. :) 

Seeing the latest from SM Woman really makes me admire all the modern women and inspires me. :)

I only have praises for SM Woman. It exudes of beauty and elegance. :) I want almost everything from their collection and I can definitely see myself wearing them. :) 

Congratulations, SM Woman for the successful launch and fashion show! I can't wait to shop!

I'm sure you already have dibs on some of the clothes you see above. So, if you want any updates, you can visit SM Woman's FB page: :)


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  1. I love their new collection but I'm kind of sad that they decided to change to SM Woman. Sayang yung # of fans nila sa SM Ladies Fashion. wahahaha.. :))

  2. Yay! I can't wait to shop their new collection! And that almost eveything is less than a grand is a big bonus, too!

  3. Oh you were there! I didn't get to see you!

    I love the collections and they are so affordable! SM Woman knows wearable, and stylish pieces! :) Love the prints too!

  4. Another great collection from SM! Wow!

  5. I love the new collection it's so lady like and very nice fabric and affordable too

  6. SM Woman is really a dependable clothing especially that it is not overpriced yet you can still have that beautiful piece that appears like a high-end apparel. :) Love their collections.

  7. Love the pieces they showcased - very chic and stylish! And I know they're pretty affordable, too. :)


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