First creating functionality in 1889, Lee Jeans has
transitioned its purposeful design into a fashion powerhouse that's recognized
the world over. The jean heritage—characterized by craftsmanship, durability
and innovation—has written fashion history for more than a century: from the
first zip-fly pair of jeans, to the first over-all, to introducing colored trousers
for women, Lee Jeans has 125 years of undisputed expertise—and has written the
denim diktat in ways that we see, wear and experience jeans now.
The “Lee Archive Tour”
To celebrate 125 years of purposeful denim design, the “Lee
Archive Tour”, was created—a curated collection of iconic Lee pieces—to tour
around the Asia-Pacific region starting with Beijing, Japan, the Philippines,
Thailand, India and Australia. On its last leg in the Philippines, the
two-story modern metal-and-wood pop-up space completes its journey at the SM
Mall of Asia Atrium (after Glorietta and Robinson's Place) for Philippine
Fashion Week Holiday 2014. The
Archive—which houses 27 vintage originals—serves not so much as a museum,
rather more a chronicle of fashion firsts, denim lovers will truly appreciate
the story behind each piece.
The Collections
Together with the “Lee Archive Tour” will be Lee Jean's
Holiday 2014 runway show. A 60-piece strong show, it will be defined by the
101+ collection and the Lee Stretch Deluxe. The 101+ takes off from the 101
originals and is a limited capsule designed especially for the anniversary.
Look out for new design elements: double layered pockets, embroidered labels,
unique S-branding on the rear, and an imported Japanese fabric in a thicker
16oz finish. It also comes in a limited run, 1,250 pieces for the jackets and
only 1,250 pairs for the jeans.
The Stretch deluxe on the other hand takes its cues from good
form—it's never out of shape—with intelligent denim that's integrated with
exceptional stretch and recovery, making it the perfect transitional item for
the woman with a day-to-night mind-set. Drawn with a refined, streamlined, lean
and clean finish, this precision in fit makes it the perfect pair for the
versatile woman with taste.
To round off the classics and the innovations is a segment
dedicated to the new. The Lee Style Army brings in a readjustment to the
classic jean. Denim is deconstructed, reconstructed and reformed to create
unexpected and exciting new denim silhouettes.
Art in Fashion
Since 1889, Lee Jeans has always been a
purveyor of craftsmanship in design, and it is with this house code that Lee
shares the experience first-hand to you. A DIY (do-it-yourself) station was
held on site with special denim artisans and jean craftsmen to help you create
your own personalized 125th anniversary pair. Included in the services are exclusive
anniversary trims: one-of-a-kind rivets, buttons, embellishments; on-the-spot
sewing and alterations; monogramming; and surface finishing which includes
scraping, whiskers (thin faded lines created by natural crease) and distressing.
See more stories and share Lee Jean’s 125th
anniversary at "http://lee125.com" http://lee125.com.
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1 comments♥
I'd love to try the stretch deluxe. Refined, streamlined, clean ad lean... seems like my perfect pair.:)
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