I.N.O.X. The Highest Quality Standards

by - September 23, 2014

Victorinox, a company with the status of a national treasure in Switzerland because of its most legendary product-- the Swiss Army Knife-- is celebrating its 130th anniversary in 2014. To mark the occasion, Victorinox Swiss Army has created I.N.O.X., a new watch that pays tribute to the history and industrial know- how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise and Swiss design.

The name I.N.OX. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army knife. A concentrate of Victorinox's DNA, it represents nothing less than the very quintessence of the brand.

Designed to withstand unusual stress, it has passed with flying colours a ruthless battery of 130 strength tests. The number, 130 was not chosen randomly. Beyond the standard certification tests of the  Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. They reflect Victorinox Swiss Army's passion for pushing boundaries and imposing new rules on resistance.

The watch was represented by three men with one of the most rough jobs in the world and how the watch matches their lifestyle-- Andrew Wolf, John Spainhour and Marc Nelson. You can definitely see how rugged yet classy it looks on them. :)

Some of the I.N.O.X. tests were so insanely extreme they merit special mention.

*glacial cold. The watch will function non-stop and without complaint, been when frozen in an ice cube for 168 hours;

*8 tons compression under a hydraulic press; I.N.O.X. can also resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons

* temperatures shocks from -50 to +71 Celsius. This corresponds to the standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking;

*salt spray corrosion or chemical attacks by all kinds of fuels, oils, solvents, cleaning products, insecticides…including sulphuric and nitric acid solution. Again, a standard not for watches but for the military; borrowed from the US Army;

*a fall of 10 meters onto a smooth concrete surface. This is the equivalent of a drop from a 3-floor building, with an impact speed of 50km/hour;

 There are more crazy tests that the I.N.O.X. has passed than the ones mentioned above. I'm a girl and obviously this watch is for the guys, but I can't help but envy the men for being able to have such a watch! 

Given I.N.O.X.'s extraordinary robustness, one would expect it to look like a bunker. Its elegance, however, is apparent at first glance. The refined design of the 43 mm stainless steel case is enhance by a  skilfully  polished hexagonal bezel. Available in three colours (black dial and strap, khaki green dial and strap, navy blue dial and strap), it can be further personalised with a bumper. Office, mountain, leisure and evening, nothing beats the I.N.O.X. for versatility: it can be worn anywhere, anytime.

I.N.O.X. will change your perception of quality and functionality. Its primary functions are telling time and the date, yet its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus your perfect "companion for life."

The watch is already available this September 2014. :)


You May Also Like


Thank you so much for reading my blog and for leaving lovely comments. Will also try my best to drop by your blogs!:) xo

All photos/materials ⓒ 2020 Ava Te-Zabat unless otherwise specified. Please do not use them without acknowledgement or permission. Thank you.

Designed byStudio Vawter