Create your own story

by - August 09, 2015

Jewelries have a way of making memories beautiful and last forever. It's not something simply owned, it is cherished, remembered and taken care of as prized heirloom. 

I distinctly remember how my Mom would fondly get me jewelry as a child and I really didn't understand why she would and had little appreciation for it. Maybe because my head was focused on toys more. But when I turned 18, she gave me my very first diamond ring as a debut gift and it's something I truly treasured. I can't believe that she would trust me with something so precious. That alone meant so much and after that, she also passed on to me her pearl earrings, which she had way before I was born! Up to this day I still wear it as my everyday earrings and it's so timeless!

Now, in my mid 20s, I fully understand why jewelry is more than just glitter or gold. It's the memories that come with it. :)

This appreciation of journeys and milestones is not lost to sisters Marissa and Marjorie Florete, the daughters of prestigious jewellers and heirloom makers Marcelino and Susan Florete. The two daughters have proudly embraced the family enterprise and are building onto the extraordinary legacy of F&C (Florete & Caperonce) Jewelry, one of the oldest and right now the biggest fine jewelry retailer in the country with more than 50 stores nationwide.

Read more below to see their beautiful pieces...
Understanding that each individual's journey is different and unique, and that life's greatest moments should be kept alive in our memories, F&C has launched a unique campaign, Create Your Own Story, which encourages customers to immortalize memories by owning inspiring pieces that last forever.

Marissa and Marjorie Florete :)

Special guests like Kim Jones and Jenni Epperson also expressed during the event why Jewelry is special for them. :)

Whether as a gift for a loved one or one's self, these F&C creations will be pieces that patrons will surely keep close to their heart. 

Jewel collectors will fall in love with the array of elegant charms, delicate designs, precious stones and diamonds. From the classic to the whimsical, from the formal to the pieces that you can uses everyday tells something about the life one has lived.

Oh and so happy to witness Mrs. Susan Florete's birthday during the event. :) Happy Birthday, Ma'am! 

"When people speak about jewelry the first thing people think is the price. What sets us apart is that our desire to provide Filipinos a chance at a wearable investment like jewelry, we have made it a point to offer affordable-luxury pieces aside from the very expensive ones in our stores. In this way, more and more Filipinos are given the chance to create their own stories as well." -Marissa Florete

So, the next time you're gonna buy a jewelry, know that it's a good investment and it's something you can pass on to your loved ones. :)

F&C Jewelry is available in all SM Department Stores nationwide and at the new Glorietta Mall. Visit to know more about their latest designs. 


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