TW Steel turns 10!

by - August 02, 2015

TW Steel, in celebrating its 10th anniversary of being 'Big in Oversized Watches', has unveiled a bold new Canteen Collection to captivate consumers looking to make a style statement with the brand's stand-out design.

The revised and reinvigorated collection featuring 45mm and 50mm case sizes, simply takes the Canteen style to another level having been the very platform on whuch 'The Watch in Steel' has been built since its founding in Amsterdam in 2005 with a four-model offering.

A major feature introduced for the new-look collection is the presentation of each design in a 3-Hand, Chrono and Automatic movement edition.

But the timepiece designed to celebrate the brand's 10th Anniversary is sure to tug your watch fancy!:)

Want to see what it looks like? :) Read more below!

TW Steel has been known to make stylish watches and just looking at their watches through the years, it really is an impressive collection and if ever you own a watch or two from them, it will definitely be a staple and classic piece. :)

TW Steel's 10th anniversary is being celebrated with the introduction of a stunning Swiss Made Limited Edition 'Apex' Canteen Style timepiece. The brand 'Big in Oversized Watches' has created 200 'Apex' models to celebrate not only the company's success in growing worldwide over the past decade but also the success of its flagship Canteen Style design.

The big reveal!!!

 Look at that beauty! Imagine 200 pieces only! I think we have 50 pieces being sold here? If I heard correctly. :) Either way! It's limited, so better get your hands on this baby!

Bold design features include:

-Swiss Made
-House an ETA 7750 Valjoux Chronograph Automatic movement for added accuracy and sapphire crystal
- A steel case with hammered bezel and a black embossed dial, with month and date display
- Each 'Apex' model sports an opulent real crocodile leather brown strap
- 10 ATM waterproof

But that's not all! Taking it a step further, TW Steel has also created a unique one-off presentation of a diamond 'Apex' Canteen Style execution. Designed purely to capture imaginations to the possibility of highly-stylized oversized timepieces, this diamond encrusted edition will serve as a centre-piece for the brand in its anniversary celebration.

Sharing many of the same features as the Limited Edition 'Apex' Canteen editions, the unique diamond edition sparkles with 120 1.1mm and 267 1.5mm full cut VVS diamonds on both the bezel and the case totaling 4.669 carats. The embossed black dial also hosts 2 VVS diamonds to replace the famed two dots of the TW Steel logo.

It looks so captivating, right? But sorry ladies and gents, this certain design is NOT FOR SALE! It's only a feast for our eyes! We can always go for the other Canteen designs!;)

TW Steel ambassadors

"Apex means peak, and we feel that our limited edition models  represent the peak of our Canteen design, it's the pinnacle of our collection and something very special to commemorate ten years of 'Big Time' with TW Steel. Our one-off diamond edition is simply the epitome of luxurious oversized design. It's a statement piece and it represents that we have no boundaries when fusing the boldness of TW Steel with sheer opulence!" -Ton Cobelens ( TW Steel co-founder and Chief Design Officer)

TW Steel is available at the TW Steel Boutiques (The Podium, Shangri-La Plaza, SM Mega Fashion Hall, SM Aura Premier, Century City Mall & SM City North Edsa), Lucerne, Chronos, Swissgear, WristPod, Adora and Le Temps (New Port Mall).


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