Love at first taste!
Can flavor tell us more about ourselves than
we think? Moreover, can people be matched based on their flavor profiles? As
experts in flavor, Knorr has discovered how our favorite flavors might mean so
much more than previously thought, particularly when it comes to finding love.
The
research behind this new campaign spoke to 12,000 people in 12 different
countries, on the ground breaking role flavors play in our lives. With 83% of
responders claiming to be more attracted to people who enjoy
the same food flavors as them, this fuelled the idea that your personality flavor
can truly help in making a meaningful connection and determine the depth and
quality of our various relations – whether with family members, friends and
peers, or even romantic partners. 80% see
flavor as an important part of their everyday life. In fact, 69% of find the idea of trying out new flavors
sexy and exciting, and surprisingly, 73% of them would even most willingly give
up social media first forever before
sacrificing flavor.
Overall, the research reveals how our flavor
preferences are just as important when it comes to choosing a partner, as eight
out of ten people said they are more attracted to people who share their flavor
preferences. A third even said they found someone ordering a dish they disliked
a turn off, though one in five is wise to this and admits to choosing a meal
they didn’t like to impress a date.
Putting these insights and research to the
ultimate test, a social experiment campaign with a twist was created to
showcase how flavor can be catalysts to life’s meaningful connections. In a
short film entitled Love at First Taste, sets
of two complete strangers were paired up in a blind date on the basis on their
love for the same flavors. The result? An entertaining film that underpins how
each culinary experience and flavor creates distinct memories and feelings with
people, discovered using the Flavor Profiler.
“Having studied the behavioural
patterns behind food consumption for over 30 years, this research by Knorr
validates something I have long suspected; that food and flavors are a
window to our character and our flavor preferences offer a vital insight into
our personality,” shared Greg Tucker, Flavor Expert and Psychologist. “So it is
no wonder that when pairing up, we seek soul-mates who are also eat-mates, who
like the same food and flavors that we do.”
Ready to find out what your flavor profile is? Watch
Knorr’s latest film Love at First Taste
and be inspired on how strangers became match made in foodie heaven by watching this...
Discover
which one of the twelve flavor profiles you are! Take the Knorr Flavor Profiler
at myflavor.Knorr.com and
share your flavor personality with your Love
at First Taste stories online using the official hashtag #LoveAtFirstTaste.
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