Freeway x IMAO

by - June 08, 2016

There is nothing more that I love than art. But I would say that I'm not much of a sculpture-loving kind of gal. When it comes to art, I love admiring paintings. But for some reason, National Artist Abdulmari Imao's work really inspired me. :)

Last May 18, 2016 Freeway, one of the most innovative of local brands, presented Abdulmari Imao as one of their latest addition to the National Artist Collector's Series. 

A little background on Abdulmari Imao...

Adbulmari Asia Imao was born on January 14, 1963 in Siasi, Sulu. He came from a family of Tausug fishermen and boat makers. His parents were farmers and stone crushers and he helped support his family through etching and carving souvenir items.

Imao's interest in the arts was awakened when a floating museum, part of a government outreach project, docked in the ports of Sulu. He visited the boat every day, until he was noticed by the museum curator. He showed the curator his drawings on the backs of used paper, and the curator, seeing his talent and passion, encouraged him to study in Manila.

He is the best known for his vibrant interpretations of the "Sarimanok". His paintings give us a glimpse of Mindanao art: an explosion of colors and hues in perfect symphony creating a kaleidoscope of ethnicity tempered with contemporary art sensibilities. His sculptures also make a statement in mixtures of brass and wood which swirl out in various ukkit and shapes. There is no doubt his artworks exude a strong sense of nationalism and passion for his culture and heritage, a fine example of unity through diversity, thus, making him the first Moro to receive the National Artist recognition for Sculpture on June 9, 2006.

It's no wonder why his sculptures capture my heart - they're incredibly colorful and bursting with life. :) I also love the origami touches very much! :) My favorite sculpture would have to be the one with the paper planes and paper boat. ^_^

Abdulmari Imao's sculptures and paintings are reinstated to a lavishly beautiful 40 piece collection including casual and dressy tops, graphic tees, jumpsuits and dresses! Ranging from casual to semi-formal, the collection does not fail to serve you with rich colored sublimation print dresses and tops that can be worn from day to night affairs that the modern Filipina will surely love to wear. The collection features woven fabrics, soft materials like georgettes, thick knits and comfy soft that was perfect to flatter one's figure, with all pieces using comfortable stretch fabric. Freeway X Imao Collection also offers unique and memorable gift items such as the popular canvas printed shopping bags, fans, coin purse, utility case and more!

Each item will have a National Artist gift packaging and a bio-tag so that one can learn more about the life and works of Imao. With its special packaging, it is the perfect gift that blends art, history and fashion! :)

The collection is available at all Freeway and The Row branches nationwide or SHOP ONLINE with us, it's easy and reliable! Visit or through their online partner, ZALORA! Visit, to choose over 1000 brands, COD accepted with 1-3 days delivery.
You may also visit our Facebook page or follow us on Twitter and Instagram @FreewayOnline for more information.

Artsy Ava

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