Thirteen years ago we were all introduced to Dory,
the friendly-but-forgetful blue tang fish in the extraordinary underwater world
of Finding Nemo. Now the lovable
character takes the lead and embarks on an exciting journey to reunite with her
family in the much-anticipated movie follow-up, Finding Dory.
Following
the success of the movie tie-up campaigns like Monsters University and Inside
Out, Giordano Philippines launches yet another collection featuring the new
Disney Pixar animated film that gives importance to the value of family.
“Finding Dory brings out the significance
of family. The movie represents the values that Giordano wants to push forward
this year,” said Giordano Philippines Vice President for Merchandising Rochelle
Tan.
‘Finding
Dory Collection by Giordano’ features premium pieces perfect for the whole
family. It comprises of high-quality fabrics, printed with typography and
graphics reminiscent of the moving underwater story, for the male, female and
junior lines.
The
collection, like the movie, advocates marine life conservation through
infographic tees. The tees promote the three R’s of marine conservation namely,
Rescue, Rehabilitate and Release.
“Aside
from promoting family values, this movie also promotes the importance of marine
life and how we should take necessary actions to conserve it. As a conservation
advocate, Giordano, with its infographic shirts, raises awareness on this
subject,” said Tan.
Also
included in the collection conveying same message are a set of statement shirts
featuring quotes from the movie in creative typography; a Finding Dory Icing
tee set featuring quirky pocket designs; and a Hoodie set with an all-over
print on the inner hood and pocket designs.
The collection is super cute and I personally can't wait to get my kids a tee or two! ^_^
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