The Coffee Bean & Tea Leaf: New store openings!
The success
of The Coffee Bean & Tea Leaf® in a country known for having the nicest
people in the world is no surprise. A
relationship-driven beverage company, the brand continues to serve up smiles through
their handcrafted and premium coffee and tea.
MAAX branch :) |
The
Coffee Bean & Tea Leaf® only serves the best to its customers. Their
quality coffee is sourced from no less than the top 1% of specialty grade A
Arabica beans while their quality tea leaves are hand-plucked using only the
top two leaves and a bud of each plant. Each bean & tea leaf is selected
and prepared with such care that it is no wonder customers always return for
their favorite drinks. Among these favorites are the famous Chai Tea Latte and
the brand's original creation: the Original Ice Blended® drink.
ORT Branch :) |
SMS Branch :) |
In
the last 50 years, the brand has grown to up to 1,000 stores in 25 countries
and has since made numerous milestones in the Philippines since it opened its
first branch at Greenbelt 3 in 2003. Through the years they have launched the CBTL™ Single
Serve Beverage System in 2010 and opened the brand's first restaurant concept,
The 26th St. Bistro, and the first CBTL™ Coffee Bar in 2012.
Continuing
its growth, in the first 6 months of 2016, the The Coffee Bean & Tea Leaf®
has proudly opened six new branches, pouring happy in Circuit Lane and The
Enterprise Center in Makati City, Robinsons Galleria in Cebu City, SM MOA Arena
Annex (MAAX) in Pasay City, SM Southmall in Las Piñas, and U.P. Town Center in
Quezon City. As of the month of July,
the brand has renovated its stores at TriNoma Mall in Quezon City and Ortigas
Park in Pasig City.
TEC Branch :) |
TriNoma Branch :) |
No
doubt, the brand's expansion may be attributed to the fact that relationships
remain at the heart of everything The Coffee Bean & Tea Leaf® does as it
partners with organizations such as Habitat for Humanity and REAL Life
Foundation through the Caring Cup Global Charity Program, the brand's Corporate
Social Responsibility arm.
The
Coffee Bean and Tea Leaf® also reaches out to its customers, through
the Swirl Rewards Card program, the Giving Journal, and the Brew Your Best Year
community, a home-grown initiative that was launched in 2014, making its local
success reach beyond its quality coffee and tea.
For
more information LIKE The Coffee Bean & Tea Leaf® (Philippines) on Facebook
and FOLLOW @CBTLPH on Instagram.
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