Toby's Sports Flagship Store in BGC!

by - December 05, 2018

When it comes to sporting goods or even just casually looking for the latest sneakers, my go-to store is Toby's Sports. You can find everything that you need in their store and now, they've opened up their biggest/flagship store right in the heart of Bonifacio Global City! :)

This new innovative 1,000sqm, two-story space is really something! It houses a premium assortment of footwear, sports apparel and equipment from the world's best brands. Seeing everything inside assured me that this was going to be my favorite Toby's Sports branch! 

The interior design combines architectural details inspired by Manila's raw aesthetics with larger-than-life graphics and pops of color that represent the vibrant nature of sports.

"We wanted to create an iconic store, a pinnacle shopping experience in the heart of Metro Manila. We harnessed the latest technology to bring our store experience to the next level. We wanted to create more than just a store, but a space that tells stories about the latest sports innovations and inspire people to play. My hope is that the flagship can become an epicenter for sports and sneaker culture in the Philippines." - Toby Claudio (President of Toby's Sports)

The store is very organized. Each category is arranged neatly into their respective corners, so finding what you need won't be difficult. The store also utilizes cutting-edge technology, such as interactive touch screens that uses RFID technology to show information on its latest products. It also features various zones that create an experiential shopping experience.


As its name suggests, this area will host product launches that feature the latest innovations from the top sports brands. Toby's Sports also plans to use this area for curated installations, special VIP events and athlete appearances.


The Flagship store features an interactive PLAYZone to host events and sports clinics on a regular basis. It also doubles as a basketball court, which utilizes a professional-grade basketball shooting machine, where people can hone their shooting skills. Prizes will be given out regularly to top scorers in the Toby's Shootout game!

Toby's Custom Lab

Located on the 2nd level, the Toby's Custom Lab offers apparel customization services. With the capability to create full custom uniforms and jerseys, it will include express customization via sublimation, making a more personalized customer experience.

Just a little fun fact - I used to play tennis when I was in high school. Played for three straight years! I remember getting my Wilson tennis racket strings replaced at Toby's Sports! ^_^ This really made me miss the sport! Haven't held a racket for 10 years! >_< Gosh!

Even if you're not into sports and just a fan of sporty or athleisure-wear, you would definitely find a lot of the latest or trendy ones here!

Toby's Sports also saw the flagship store as the perfect opportunity to marry its offline and online initiatives to truly provide an immersive omnichannel experience. The store offers a Click & Collect service that allows its online customers to pick-up their orders in the store within hours. Toby's Sports also plans to fully equip its products with QR codes that will lead customers to a particular product page in its online store.

Found so many nice sneakers at their flagship store! I heed you to visit this branch if you want to see more styles!

Oh and did I mention, they also offer shoe-cleaning services? :) This is neat!

The Toby's Sports Flagship store is officially OPEN! Time to fill-up those Christmas wish-lists! ;) Bring your family here! 

For more information, visit or

Artsy Ava

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