The afternoon of March 7 was filled with olfactory delight, as the SM Mall of Asia Atrium transformed into a fraghead’s dream scenario with flower installations and fragrance booths showcasing every imaginable scent. SM Beauty’s valued guests, including chosen key opinion leaders in beauty, were able to interact with and enjoy the premium fragrance lineup. 

SM Beauty’s Fragrance Garden  is a celebration of the most sought-after names in scents available at SM Beauty. These includeL Maison Margiela, Jo Malone, and Lancôme, Armani, Ralph Lauren, Givenchy, Viktor & Rolf, Luxasia, Montblanc, Victoria’s Secret,  Bath & Body Works, Luxe Fragrances, Body Fantasies, So? Fragrance, and Fresh. 

Different activities heightened experience, as scent intrigues more than our noses. Shopping for fragrances, be it a restock of reliable favorites or to discover the new obsession, were coupled with bottle engraving and painting, exclusive for SMAC Members. 

A program hosted by Robbin Nambayan became the high point of the event as it saw SM Beauty Fragrance Category Manager Anne Maligalig officially welcome everyone to So Much Beauty. “At SM Beauty, we pride ourselves on housing numerous brands each representing a unique olfactory experience waiting to be discovered. From timeless classics to avant-garde creations, our extensive collection caters to every taste, preference, and occasion,” she said. “From iconic designer brands to niche artisan perfumers, we have partnered with the most esteemed names in the industry to bring you the finest fragrances from around the globe,” she added.

Soon after, Lancôme and So? Fragrances took the stage with their own invigorating brand talks, creating an open space for everyone to express their love of fragrances. 

After the program and photo ops, So Much Beauty officially opened to the public, welcoming mall-goers and SM Advantage Card (SMAC) holders to the pop-up store. Event exclusive merchandise also allowed shoppers to enjoy more perfumes from partner brands. The first 300 customers with a minimum receipt of PHP1,000 received an exclusive and branded velvet pouch as a gift-with-purchase. It was indeed a day filled with So Much Beauty and fun! Don’t miss out on member-exclusive perks which are available until March 11 only.

Fragrances always evoke memories, excite feelings, and compliment our lives. Explore the world with So Much Beauty and follow @smbeautyph on Instagram and TikTok.