If there is one thing we are taking with us into 2026, it is the permission to breathe, reset, and be a little kinder to ourselves. This year isn't about the hustle; it’s about the "soft-reset"—taking a moment to embrace a beauty routine that feels like a warm hug. To celebrate this shift toward a softer, more mindful glow, GRWM Cosmetics is proud to kickstart the year with the Mini Milk Tint Milkshake Collection. It is an expansion thoughtfully designed to give our Goal-Getters that ultimate, ethereal soft-focus finish while staying true to the gentle energy of the season.
Following the successful launch of the Mini Milk Tint, the Milkshake Collection arrives as a love letter to the blurred, dreamy aesthetics of Douyin and K-beauty. We know our Goal-Getters lead busy lives, and this collection is all about providing effortless versatility and buildable color that seamlessly fits into your daily reset.
The Art of the Soft-Focus Flush
The Milkshake Collection is where "soft beauty" meets your experimental side. We believe that being kind to yourself includes having the freedom to play. This multi-use creamy tint blends like a dream onto your lids, cheeks, and lips, leaving behind a soft matte finish with a soft-focus glow that feels weightless and lasts all day long.
The best part? There are no rules in this soft-reset era. We encourage you to play around and mix two or three shades to create a unique, custom "milkshake" blend that reflects your mood. Since it comes in a mini, compact size, it is the perfect companion for those moments when you need a quick touch-up while on the go.
Infused with Kindness: Skin-Loving Ingredients
Because being soft with yourself starts with your skin, our long-lasting formula is packed with ingredients that soothe and hydrate as you wear them.
●Japanese Camellia Seed Oil:Can help hydrate the skin and smooth your complexion for a seamless, "no-filter" application.
● Grape seed Oil:Can help hydrate and soften your lips and cheeks with a lightweight, non-greasy feel.
● Panthenol:Known for its ability to hydrate and soothe, it can help strengthen your skin barrier and help your makeup stay fresh through every part of your day.
The Milkshake Menu: 12 New Ways to Glow
Whether you’re looking for a muted nude or a pop of pastel, our 12 new shades, including the special limited-edition Purple Yam, are here to help you celebrate your individual style.
Embrace Your Confident Flush
This 2026, don't let the noise take away your peace. GRWM Cosmetics’ new Milkshake Collection is here to help you find your perfect, confident flush and stay soft through it all. Just blend, mix, and slay the season effortlessly.
The Mini Milk Tint Milkshake Collection is available on all GRWM Cosmetics online selling platforms and stores nationwide starting January 22, 2026.
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