Hedgren Style Fair

I remember when I first entered high school. My mom gave me a Hedgren backpack as a present to welcome my first year. I was so happy, becau...

I remember when I first entered high school. My mom gave me a Hedgren backpack as a present to welcome my first year. I was so happy, because backpacks were my favourite kind of school bag and it was in the perfect shade of purple. :) I had it for so long and used it every single day, even if I wasn't in school. Reason why it already gave up on me. =P But it was really sturdy!

photo IMG_1186_zps8540e2ad.jpg
photo IMG_1209_zpsa2dde97d.jpg

Which is why I was happy when I heard that Hedgren was having a Style Fair from August 15-16 at Glorietta Activity Center to celebrate their 20th year. I just had to go see their fashion show. Their bags kinda give me a nostalgic feeling. :)

photo IMG_1189_zps45659838.jpg
photo IMG_1194_zps5a62fa2f.jpg
photo IMG_1206_zps37809f17.jpg

The fashion show featured Hedgren's Fall 2013 collection. Showcased at the runway were Hedgren's Anniversary bag which is a spacious body bag perfect for day-to-day use or for travelling; the Inner City Printed sling bag for casual days; the Hedgren Pure Canvas sling bag which goes well with just about anything; the Hedgren Sporty Chic hand bag which is great for busy days ahead; and the Hedgren Subway tote which is a highly versatile bag meant either for the daily grind or for relaxed weekends.

photo IMG_1212_zpsb8fdbd4b.jpg
photo IMG_1215_zps619f514a.jpg
photo IMG_1230_zps57733df3.jpg

Aside from the models strutting down the runway with beautiful clothes made by Fashion Institute of the Philippines and Edgar Allan with their Hedgren bags, they also showcased real working women with the new Hedgren bags. Because through the Hedren Style Fair, real people such as working professionals were made to realise that style can be achieved with just the right combination of self-confidence and a basic know-how on grooming and styling. After all, Hedgren is all about real style for real people. :)

photo IMG_1231_zps3124d462.jpg
photo IMG_1232_zpsd06099d1.jpg
photo IMG_1235_zpsa439e63d.jpg

The Hedgren Fall 2013 collection...

photo hedgren6_zpsf8a35766.jpg

For more information about Hedgren’s Style Fair 2013, please visit www.hedgren.com. You may also like them on Facebook (HedgrenPhilippines) or follow them on Twitter (HedgrenPH).


newsigni

You Might Also Like

0 comments♥

Thank you so much for reading my blog and for leaving lovely comments. Will also try my best to drop by your blogs!:) xo

Instagram: @artsyava

Copyright

All photos/materials ⓒ 2018 Ava Te-Zabat unless otherwise specified. Please do not use them without acknowledgement or permission. Thank you.