Bloom in style with Bayo’s Summer Collection
For most people, summer translates to two things: Dreamy
getaways and long walks at the beach. But for the fashion lovers, the season is
another worthy excuse for one thing that will always tickle their fancy: A new
wardrobe.
This summer, local fashion company Bayo officially launches
its seasonal collection that reflects the bright, breezy air of summer while
sartorially paying homage to the beauty of the Philippines. The global floral
trend takes an original twist with the brand’s newest line of designs which
gives nod to the country’s native floral charm.
The collection, dubbed ‘Flowers of the Philippines, is
inspired by some of the native flowers distinct to the county’s local culture.
The line’s mix of soft and bright colors with its artistic patterns flawlessly
takes anyone back to the elegance of the Filipino culture with its unique take
on summer florals.
The summer collection features several designs and patterns
that represent the beauty of eight local flora namely the Philippine Lily, Ilang-Ilang, Gumamela, Sampaguita, Waling-Waling, Doña Aurora, Magnifica,
and Malakatmon. The original graphic
prints are available in various flattering silhouettes perfect for the wardrobe
transition the season calls for.
The featured blooms are chosen not only for their charm but
for their stunning representation of the country’s natural beauty. The
Philippine Lily is an endangered flower that thrives only in the high altitudes
of the Cordillera Central Mountains while the Ilang-Ilang of Luzon is treasured for its striking splendor andexceptionally delicate scent. Palawan’s sunny bright Malakatmon, on the other hand, is
further visual proof of the country’s rich, beautiful landscape.
Gumamela earned its spot on the list for its
bright, colorful blossoms as well as our national flower, the humble Sampaguita, for its diminutive beauty.
Completing the collection are the royalties of Philippine flora, Waling-Waling (also known as the “Queen
of Philippine Flowers”), Doña Aurora which was first found in 1915 in Mt. Makiling and named after President Manuel L. Quezon’s wife, and Medinilla Magnifica a popular ornamental plant endemic to Luzon, Mindoro, and Panay
Islands.
Taking front and center as the face
of the collection is Bayo’s latest ambassador Iza Calzado who first lent her
world-class beauty to the brand last 2015. The actress and TV personality
perfectly embodies the clothing label’s audience: the graceful, beautiful,
modern Filipina.
Bayo has always been passionate in
advocating local culture and encouraging Filipinos to be proud of their
heritage. Last year, its Holiday Heritage campaign featured parols (Philippine
Lanterns) as the inspiration for their Holiday collection.
The brand uses its creative vision to
create sartorial pieces for the modern Filipina muse. ‘Flowers of the
Philippines’ is the collection that the brand will offer this summer.
Give your closet the much needed dash
of color this season requires by checking out the collection in all Bayo stores
nationwide.
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